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Cahayu Beautycare

Brand Identity

Cahayu is a brand formed by several beauty doctors, who have concern for the definition of "beautiful". The owner of cahayu has the view that the beauty is not a term but a variety. Beautiful is natural, of one's own, and brings a confident appearance. Based on this one can love one's own self and care more about health.


Brand cahayu represents the image of natural Javanese beauty and brings a characterful personality. This image that builds the brand becomes more familiar, friendly but added to the modern impression.

Branding by Akroma Studio


Art Director : Aji Setiawan

Graphic Designer : Farkhan Fahmy

Photography by Vane Anouk & Ihkam Sunny


Malang, Indonesia, 2019

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